6 Ways to Attract Recruiters to Your LinkedIn Profile
I saw this article by Stacey Politi on Mashable.com published on November 17, 2013 and want to share here on our Blog. A link to my LinkedIn Profile is listed below.
LinkedIn’s career expert Nicole Williams helps elaborate on six ways to optimize your profile and attract more recruiters to you now.
1. Develop a Keyword Strategy
If search engine optimization is not your expertise, here is a mini lesson. LinkedIn’s search functionality makes it easy to find people by their name, skills and any other words that appear in their profile — which is why these words should be chosen with thought.
First, make a list of terms associated with your skills and experience. Ask yourself, “What words would someone search for to find me?” If strapped for terms, seek inspiration from a job positing you are interested in.
Next, take those terms and rework them from the perspective of a searching recruiter. For example, you may have the term “digital strategy” in your LinkedIn profile; however, a recruiter would be more likely to search for the term “digital strategist.” Synonyms are also important; you never know if recruiters will search for “digital,” “online” or “Internet,” so include them all. Lastly, you want to organically incorporate these key terms into your profile to attract both the search engine and human reader alike.
2. Say Cheese
Williams says that “hiring managers are seven times more likely to view your profile if you have a photo; it’s a must have.”
Not only does a photo allow your profile to stand out in the search results, but also shows recruiters that you are active on the network and LinkedIn is a viable way to contact you. Williams suggests using a photo that places you in the context of your job.
“If you are a chef, feel free to show yourself in a kitchen, or in front of a whiteboard if you are a marketer,” Williams says. “But don’t use a picture of yourself with your dog, unless you’re a veterinarian.”
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